Our Mission

Our mission is to empower people to reach their full potential and live their wildest dreams.

Get excited. It’s time to dream big.

Through the power of search and technology, we envision a world where all humans reach their full potential. We stand with the dreamers and the builders, the visionaries inundating the world with positive impact. At Sure Oak, we are committed to making dreams a reality. We do this by growing businesses.

Our SEO Company

As a full-service SEO company, we build genuine relationships and implement our proprietary SEO strategies to drive the organic traffic that will grow your revenue and take your business to the next level.

And don’t forget personal growth. We’re into that too.

We’re here to empower your business with proven strategies that result in sustainable success, freeing up more time for you to grow in other areas. We believe this freedom is what living a full life is all about.

Our results-driven experts know which of Google’s ranking factors are most impactful and how to optimize for them, while constantly adapting to algorithm changes. Our highly specialized SEO services and dynamic tools can catapult your online visibility to reach more people and more importantly, the right people.

We build the sustainable traction you need to increase your long-term revenue and even better, your freedom. Whatever your goals and dreams are, we can help get you there.

Our Story

Our founder, Tom Casano, built his first website at age 13 with many more to follow. In 2013, he launched lifecoachspotter.com and encountered the same problems as many of our clients — he struggled to get ranked, build organic traffic, and generate consistent revenue.

For three years, the frustration was real. He listened to the experts, did mountains of research, but nothing worked. After arduous experimentation and testing, nothing seemed to click. But he kept digging in, obsessively investing his time and energy and using his analytical and process-oriented mind. It finally happened. He cracked the code.

After Tom discovered his formula of optimizations, powerful link building, and content strategy, his traffic went up 5x in just two months. He had struck gold, having figured out something that generated real growth, something inaccessible from the ‘experts’. From there, Tom knew he wanted to help businesses get the same incredible results from SEO and was sought after as a consultant by multiple organizations who leveraged his skills and thrived. He then brought other talented people on board with the same aim as his, to make people’s dreams come true through powerful SEO. And boom! Sure Oak was born.

Our 5 Core Values

1. Be awesome.

Bring your best self every day and create amazing experiences for everyone you interact with.

2. Maximize your opportunities.

Your life only happens once. So make the most of every moment and every single opportunity you are given, in both your life and your business.

3. Always be the first to give.

We believe that the more you give, the more you will receive. Give first and you will become abundant.

4. Seek to improve everything.

We believe that you can always keep improving, both in your personal development and your professional work.

5. Be curious, explore often!

The more you learn, the better you become, so keep learning and growing! Experiment. Play. Take risks.

Sureoak Team 2022
The Sure Oak Manifesto

Meet Our Team

Kim Melillo

Kim Melillo,

Logan Palmer

Logan Palmer,
Director of Growth

Dalley Hewitt

Dalley Hewitt,
Growth Consultant

B Randall Willis

B Randall Willis,
Head of Client Success

Ralph Deflice

Ralph DeFelice,
Director of Digital Strategy

Andrea Schultz

Andrea Schultz,
Director of SEO

Zack Chambers

Zack Chambers,
Director of Link Building

Maggie Strawoet

Maggie Strawoet,
Content Specialist

Peter Zhang

Peter Zhang,
Sr. SEO Strategist

Henrique Figueiredo

Henrique Figueiredo,
SEO Strategist

Roy Martina

Roy Martina,
Digital Marketing & SEO Strategist

Jose Acosta

Jose Acosta,
Account Manager

Kimberley McConnery

Kimberley McConnery,
Link Building Manager

Alex Shultz

Alex Shultz,
Content Strategist

Bojan Mijatovic

Bojan Mijatovic,
Sr. Link Building Strategist

Ana Acosta

Ana Acosta,
Link Building Specialist

Milos Radic

Milos Radic,
Link Building Specialist

PPC Specialist

Andy Stewart,
PPC Specialist

Brad Cohen

Brad Cohen,
PPC Specialist

Brady Tibbits

Brady Tibbits,
PPC Specialist

Chelsey Moter

Chelsey Moter,
Hubspot Marketer

Lauren Letsch

Lauren Letsch,
HR & Operations Director

Hayley Lowman

Hayley Lowman,
Outreach Manager

Tom Casano

Tom Casano,

Chris Machemer

Chris Machemer,
Lead Developer

Elyse MacDougall

Elyse MacDougall,

At Sure Oak, we drive three kinds of growth:

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with us?

We Promise

Sure Oak promises to promote business growth by serving our clients relentlessly through our services, expertise, and commitment to delivering real results.

Rank higher. Grow faster. Find out how.

Tom Casano and Logan Palmer

Speak 1-on-1 with our SEO specialist and get your free personalized analysis

We start by analyzing your website and backlink profile to see where you currently stand. After evaluation, we may suggest several strategies to help you effectively rank better and earn more traffic.