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With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. On this week’s podcast, host Tom Casano speaks with iPullRank’s Mike King about what Technical SEO is and how you can use it to improve your rankings and overall business.
WHAT IS TECHNICAL SEO?
Technical SEO is pretty self-explanatory. It is simply the technical side of SEO, meaning every part of SEO not involving direct content marketing.
Technical SEO involves making sure the website is secure, the loading speeds are up to par, and all necessary tweaks have been made so you can increase your reach and add value to your website.
WHY IS TECHNICAL SEO IMPORTANT?
According to Mike, in the few years since SEO has gone into the content marketing realm, we have lost sight of how to make websites visible.
Everyone suddenly wanted to be a cool, fake ad agency that generated fun content.
But it is sometimes forgotten that the technical side of SEO is just as important, especially when you are working for big websites where a small tweak can be the difference in millions of dollars. We’ve seen the massive impact it can have, which is why Sure Oak offers technical SEO services.
Mike states that the content side is still important, but we can’t forget about technical SEO.
HOW MUCH DOES IT MATTER?
Website sizes range from millions of pages to WordPress sites with a much smaller number.
The bigger the site, the more technical SEO matters.
A site with a 2 billion page index will see a profound effect with just a small tweak in internal linking.
Although a site with only a few pages will not have as big of an effect, it’s all about the impact of scale from technical means.
WHAT IS IMPORTANT IN TECHNICAL SEO?
According to Mike, technical SEO is all about accessibility.
You need to make sure your site is running well, with quick load time and no dead links.
It also involves making sure your site is built in a way that is accessible to both Google and the people visiting your site.
When the content of a page changes, be sure to update your metadata and URL to ensure what your data is saying reflects what is on the page.
If you want to understand your site’s technical SEO, test it using our free SEO tools. You can generate your own robots.txt file, test redirects, check your http headers, and more.
KEY INSIGHTS
- A small tweak in your technical SEO can mean a huge difference for your business.
- The bigger the site, the more technical SEO matters.
- First and foremost, make sure your website is accessible.
MIKE’S TAKEAWAYS
- The content side is still important, but we can’t forget about technical SEO.
- Always update your metadata to reflect what’s on the page.
- At the end of the day, user experience is what will result in more conversions.
MORE FROM MIKE
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