Michaela Alexis’ 100,000 followers on LinkedIn
She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.
Rand Fishkin on SparkToro, Zebras, and Audience Intelligence
Imagine how streamlined digital marketing could be if search engines could direct you to the websites frequented by your company’s target market? This week, Rand Fishkin chats...
Copywriting That Resonates and Converts with Chelsea Baldwin
As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can...
Podcasting for Business Growth: Prospects, Partners, and Influencers with Simon Thompson
Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners...
The Future of Chatbots with ManyChat Co-Founder Mikael Yang
Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution...
How to Solve Your Marketing Data Nightmare with Hailey Friedman
This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion...
Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll
What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic...
Brian Dean from Backlinko on Life, Business, and SEO
Working remotely has opened a lot of doors when it comes to having a work/life balance. However, bouncing from one country to the next and keeping a solid work routine...
Technical SEO: What Matters and What Doesn’t with Mike King
With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. This week Tom Casano speaks with...