Paid Search and Social Media Advertising

SEO is an investment in the long game, but running PPC ads targeted at high-converting keywords can boost your revenue immediately. Support your long-term SEO strategy with revenue wins in the short term by working with our PPC experts.

Do you need help managing PPC ads to support your SEO strategy?
Laser-targeted ads that increase traffic and conversions?
An increase in online revenue now?

A targeted PPC campaign will do just that. SEO will help you rank for specific keyword phrases in organic search, but it takes time. On the other hand, pay-per-click-advertising done the Sure Oak way generates traffic immediately.

And, because you can pay to have ads displayed above organic search results, they’ll even help you build brand awareness across all channels that support paid ads, in addition to increasing leads — or even immediate sales. At Sure Oak, we provide customized SEO experiences that foster growth, and paid ads are a lucrative short-term way to supplement an effective SEO strategy while your website’s pages steadily climb to the top of organic search results.

Benefits of Investing in PPC Ads

Just to be clear, PPC ads, or pay-per-click ads, are not the bread and butter of a solid SEO strategy. That being said, PPC is an effective, affordable way to generate short-term revenue, build brand awareness, and support your overall SEO game plan!

Quickly increase your traffic.
SEO is a long game, but pay-per-click ads can get you immediate visibility when you target the right keywords. Go straight to the top of Google and other search engines.

Generate leads immediately.
PPC ads can be especially lucrative when launching new products or services, because they’ll get users’ eyes on them quickly.

Increase brand awareness.
A Sure Oak PPC campaign is an efficient, affordable way to get your company’s name in front of new customers, helping boost your brand awareness online.

Inform your SEO strategy!
PPC ads can also be leveraged to improve your organic search strategy. We can easily apply the data gathered from analytics from ads to your SEO campaign to zero-in on the target audience that will provide the best ROI. Now that’s a win-win.

What to Expect From Sure Oak’s PPC Management Services

Countless businesses waste serious cash on ads that fail to generate a substantial ROI. This happens for a number of reasons.

  1. Ads must be targeted at the right people, at the right times and in the right locations.
  2. They must also be optimized with relevant keyword phrases.
  3. And they have to be meticulously tracked and altered if analytics show they’re not performing as well as they should be.

At Sure Oak, we build PPC campaigns around what’s best for your specific SEO strategy. We can launch and manage a multi-channel campaign, including Google, Microsoft Network, Bing, YouTube and Facebook — or focus heavily on one channel. It all depends on your needs and goals. By effectively:

  • Aligning keywords to customize user experience and draw people to purchase
  • Using analytics to unearth customer behavior and find out which ads drive the most traffic and revenue
  • Optimizing ad rank through quality and extensions
  • Scheduling ads for specific times and locations
  • Leveraging Google Ads automation tools for reporting and tracking

PPC ads — in conjunction with a long-term SEO strategy — can be a great way to generate leads and revenue while your organic search visibility gains traction. Stop guessing with your Google Ads budget, and let us tailor a PPC campaign that makes sense for your business and your bottom line.

Ready to grow? If PPC ads can jumpstart your revenue now, why wait? Find out how our PPC ads experts can help you get the most out of your digital marketing investment.

Tom Casano and Logan Palmer

Contact us today to see if paid search marketing can help your business!

or call 1-800-736-7190