What Is On-Page Optimization and Why Is It Important?

On‐page optimization is the process of optimizing website pages to help them rank higher and gain more visibility in the search engines. The end goal of this process is to increase organic traffic to your website and ultimately, conversions.

While many individuals and businesses provide these SEO services, Sure Oak prides itself on focusing this process and strategy directly on your bottom line. This is not a service of best practices that have been around for 15 years. SEO changes yearly, monthly, sometimes even daily. We stay up-to-date on these trends and ensure that our clients benefit from current, impactful optimization strategies.

Sure Oak Optimization

Here at Sure Oak, our experts collaborate with you to determine what the website needs are, as well as what goals and priorities to focus on long-term. We build all optimizations around targeted keywords, unique content, user intent and targeted audience, and your customer buyer’s funnel.

In order to accomplish a positive outcome in the above areas, we utilize comprehensive research and optimization development across the following elements. However, please note that each website,even each page within a website, will have its own unique strategy to effect maximum impact and success.

  • URL

  • Title Tag
  • Meta Description

  • Heading Tags (H1’s, H2’s, H3’s, etc.)
  • Content Updates and/or New Content Creation
  • Strong Calls-to-Action
  • Schema Markup & Rich Snippets
  • Competitor Insights & Challenges
  • Website Architecture & UI/UX Structure
  • Technical SEO Elements That Impact Page Performance (Page Speed, Indexation, HTTPS, etc.)

  • And Much More!
Tom Casano and Logan Palmer

Do you know if your webpages are performing to their maximum potential? Find out more about how our SEO optimization services can help your business.

or call 1-800-736-7190